Government communications accused of promoting ANC

Department of communications accused of cloning ANC slogans…..

country wants youThe opposition has complained that the department of communications (DoC) and government communications information services (GCIS) are using ANC party slogans for a DoC communications and PR campaigns, such campaigns costing millions of rands.

The complaint was lodged by Gavin Davis, DA member of the parliamentary portfolio committee on communications and a DA whip, during a presentation by DoC on progress of setting up the newly reconstituted DOC with new responsibilities and reporting at the same time ion liaison with the similarly, newly re-constituted department of telecommunications & postal services (DTPS).

Brand South Africa had moved from department of public service to DoC, it was reported.   SABC remained with DOC; the Media Development and Diversity Agency (MDDA), previously reporting direct to a minister was now with DOC as well, and the Films and Publications Board (FPB) moved from department of home affairs. Also, important was the transfer of the (GCIS) to DoC.

At the same time, parliamentarians were told of the new mandates on matters related to the Independent Communications Authority of SA (ICASA), some of which were in the area of broadband and telecommunications and therefore had to remain with DPST. 

Hot under the collar

It was in the discussion and questions on the campaigns of Brand SA, using the combined power of this re-organisation together with the communications strategies of GCIS, that most of the questions arose. At various points the meeting became quite heated. on the issue of slogans and party posters.  Present was the deputy minister of communications, Stella Ndabeni-Abrahams, who could be seen at times to be visibly angry under questioning.

tv flat screenPresented by the DDG of communications, Gift Buthelezi, was a progress report of the national communication strategy, which included details of the processes to be used, media deployed and messages to be conveyed in the communications campaign of Brand SA aimed at the South African public.  The objective was “to increase pride in being a South African”.

Upfront minister

stella abrahamsDeputy minister Ndabeni-Abrahams took it upon herself to answer 95% of the questions asked during question time on the various presentations made, not the director general.   

On a number of occasions the debate reached the level of a public spat, particularly on the questions surrounding statements made in the presentations at the meeting which conflicted with statements made by senior executives of the SABC at different times and on different occasions.

First, shadow minister of communications, Gavin Davis, complained that the line adopted by the DoC campaign for all government departments and media placings, “Together We Move South Africa Forward”, was in fact an ANC slogan and used at the recent ANC conference. He said the DoC was clearly bringing party politics into government spending.

Good news

ANC athen added that the ANC had fielded a successful electoral manifesto to the whole country at the election based on this line and therefore took this as a mandate for government to also adopt this “because obviously this was what the majority wanted. She said DoC had plenty of “good news” to impart.

They (the public) had said so when they voted”, she said, and emphasised that there was nothing “sinister in this”. “Togetherness and pride in South Africa”, she added, were the key neutral expressions being used to shape the campaign, she said.

ANC members argued that pride in South Africa could be encouraged by sports events, regular communications on subjects that affected the ordinary citizen focused on the “good news”, such as cleaning up corruption and government successes.

Gavin Davis (DA) then asked the minister how DoC, as a government department, could possibly involve itself in building up such issues as “pride”. He said that pride in one’s country was a personal issue and it was not the job of a government to manipulate this feeling with what might be described as propaganda.

He also said it was impossible to neither measure such things as “pride” nor manipulate the emotion and called for detail on how this could be achieved with PR campaigns when such issues were governed or frustrated against a background of political and economic facts, which at this time were far from good.

Gupta’s “New Age”

Davis said he was also unsatisfied by the answer given to his question as to why R10m should be spent on the publication New Age for advertising when they only had some 10,000 readers and queried the media spend in general. The answer given was stated by Davis as being “totally undecipherable”.

He also asked for clarification on the statement made by DoC that a 70% quota of what was published and broadcast had to be “localised”, DoC having emphasised local news would be disseminated in future as a priority as distinct from international news. 

sabc news logoMinister Ndabeni-Abrahams said she did not necessarily agree with SABC editorial policy on this issue, the  SABC management being quoted by Davis as having said that SABC will in future broadcast the good news which would be local news”.   The minister said her earlier  statement, and that of DoC, was that  a figure of 70% for local news was the correct one.   Davies then asked if she were prepared to tell the SABC this fact.

At this stage minister refused to answer any more questions on the subject and accused the opposition of being provocative.

Other articles in this category or as background
Overhaul of broadband policy underway – ParlyReportSA
Communications bill awaited setting up consumer body – ParlyReport
More state powers for ICASA proposed – ParlyReportSA

Leave a Reply

This website is Archival

If you want your publications as they come from Parliament please contact ParlyReportSA directly. All information on this site is posted two weeks after client alert reports sent out.

Upcoming Articles

  1. Jeremy Cronin back on land expropriation issue
  2. Integrated Energy Plan reflects cleaned-up thinking
  3. Changes to Companies Act headed for Parliament
  4. State Bank a strong possibility with certain provisos
  5. No more Competition Commission yellow card warnings
  6. Business to meet transformation targets by law

Earlier Editorials

Earlier Stories

  • AARTO licence demerit system studied  …. In what has been a legislative marathon, the update of the Administrative Adjudication of Road Traffic Offences Act (AARTO) has now reached a stage […]

  • SARS role at border posts being clarified …. In adopting the Border Management Authority (BMA) Bill, Parliament’s Portfolio Committee on Home Affairs agreed with a wording that at all future one-stop border […]

  • Modernising SAPO a culture change ….. sent to clients 27 February…. Stage by stage, Mark Barnes, Group Chief Executive Officer of South African Post Office (SAPO), appears to be reforming cultures and […]

  • OECD money task force waiting for SA   ….sent to clients Feb 7…. Chairperson of the Standing Committee on Finance, Yunus Carrim, made it quite clear in terms of parliamentary rules that […]

  • President Zuma vs Parliament on FICA Bill …..editorial……The convoluted thinking that is taking place in South Africa to avoid the consequences of the law has once again become evident in […]